Do you have a gift card solution in place?
Do you have a gift card solution in place? Maybe even via Microdeb? Great! The importance of the advance revenue that has the potential to be generated cannot be emphasized enough. The fact that you also have the opportunity to reach other customers than those who normally visit you is just one of many advantages. But you already know this. So let's focus on some concrete measures that can maximize your gift card sales.
1. Make gift cards visible via the website
We'll start with a very basic tip. Whether you have a setup that allows you to sell cards directly online or if the cards are only sold in the restaurant itself – use your website. In the situation we are in now, our need to have something to look forward to is more tangible than ever. This, combined with the fact that there are several initiatives underway with the stated goal of supporting the restaurant industry, means that there is a demand for gift cards. Make sure to make what you offer visible.
2. Promote gift cards via social media
Again, a basic and simple tip. But nevertheless, a tip that can make a big difference. It doesn't have to be a particularly extensive commitment. Post a picture on Instagram or write a few lines on Facebook. In short, make sure to remind those around you of the opportunity to buy an experience to enjoy later.
3. Start from what customers Google
There are several free services that offer the opportunity to very easily clarify search terms that are frequently used on Google. When it comes to gift cards, we see that the search term "Restaurant gift card (city)" is common. In order for consumers to find your website, we recommend that the gift card information is on a "subpage" with its own URL on your website, rather than on the front page. Regardless of whether the information consists of a web shop where customers can order the gift cards directly, or if the space is used to talk about the gift cards, this will benefit your sales. For example, if you are active here in Gothenburg, you should make sure that:
A. Create your own subpage on your website where all information about your gift card sales can be found.
B. Keyword optimize this page. Suggested use of the term "Göteborg restaurant gift card".
